TOURISM CAMPAIGN VIDEO FEATURES KERALA'S CULTURAL VIVACITY,RESILIENCE.

Signalling the on set of another season for travellers, Kerala tourism has come out with a short video,showcasing the festive spirit of its people in the context of Onam & celebrating their resilience in the face of odds  titled " Ente Keralum Ennum Sundharam" (My Kerala is ever beautiful),the music by Prayaan band features four singers crooning vibrant lyrics in Malayalam even as the language stands no barrier to the secular spirit of the harvest festival of Onam that follows monsoon.

The release of the video by Tourism & Public Works Minister Mr.P.A.Mohammed Riyas at Mananthawady in Wayanad marks the start of the campaign.Outside the state the campaign will be run with the tagline "It is Kerala season".